Google Ads
- Found in 2000
- 2003 Site targeting
- 2013, Enhanced Campaigns (advanced reports about users)
- 2016, Shopping ads for retailers
- October, 2017 Budget caps increased from 120% to 200%
- June 27,2018 Adwords rebranded to Google Ads
- Double click
- Found in 1995, by kevin O corner & Dwight Merrimen , New York
- Formerly called as DCLK
- Initially purchased by Equity firms (Hellman & Freidman, JMI Equity in 2005)
- March 2008 Google bought DC for $3.1 billion
- Buying Ad spaces online by automated ways
- It uses audience data and insights from a variety of sources, to allow advertisers to
- show highly relevant ads for the audience, at the right time and in the right place
- Diff forms of Programmatic Advertising
- Programmatic Direct
- Programmatic Guaranteed / Reserved
- Private Marketplaces (PMP)
- Open Exchange / Open Auction RTB
- Platforms in Programmatic Advertising
- DSP - Demand Side Platform
- SSP - Supply Side Platform
- Ad Exchange
- RTB
- Data Management Platform (DMP)
- Difference between RTB and Programmatic
- Better reports Multiple channels available Better ROI
- Turn, MediaMath, Invite Media, and DataXu.